Charming robots always have always proven popular in TV and film, and advertising is no exception. Audi’s latest ad campaign introduces an adorable antiquated robot. The commercial features the toy robot in awe of his more technologically advanced brethren, as it sets up the European automaker’s metaphor for the toy car and their newest Audi A4. The spot is perfectly executed with the addition of the Tin Man’s classic song from The Wizard of Oz ‘If I Only Had A Heart’.
Audi: Robot13
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Details
- Date: 24 January 2011
- Industry: Automotive
- Media type: TV Commercial
Credits(add credits)
- Agency: DDB, Barcelona
- Country: Spain
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