Countries in Europe may seem like they all have the same framework of understanding, but less is true. When interacting with different cultures the framework no longer applies due to cross cultural differences. Therefore companies often change their message, structure and design of their advertising campaigns.
But not with Car Glass. Underneath you can see the commercial running in the Netherlands, France, Great-Britain and Italy. Everything is the same!
Car Glass: Cultural (In)differences7
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Details
- Date: 3 August 2010
- Industry: Automotive
- Media type: TV Commercial
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