Check out the Rio 2016 Paralympic Games-commercial from Channel 4: "We’re The Superhumans", an advertising campaign promoting coverage of the 2016 Paralympics in Rio, and supporting Channel 4’s 2016 Year of Disability. The centrepiece of the campaign is a three-minute advert, We’re the Superhumans, featuring a cast of more than 140 disabled people, including Paralympic athletes, musicians and members of the public from all walks of life.
Channel 4: Paralympic Games20
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Details
- Date: 21 August 2016
- Industry: Media & Publishing
- Media type: TV Commercial
Credits(add credits)
- Agency: 4creative, London
- Country: United Kingdom
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