Coca Cola has two spots in the 2010 Super Bowl advertising line up, one featuring Montgomery Burns of The Simpsons, the other, featuring a somnambulist.
In Sleepwalker, a sleeping man rises and goes on a sleepwalking safari across the African savanna. Pulled subconsciously by his thirst, he shows its worth braving the teeth, trunks and jaws of the African night to enjoy an ice-cold Coke.