D&AD, the award show and their motion agency Lobo, created this newest, impressive commercial. The spot summarizes in a creative and unusual way five decades of the Awards, recalling memorable pieces of design and advertising that won the coveted pencil-shaped trophies.This is not your typical look-back piece, however.  

The over 20 references we picked from the immense D&AD archives were reinterpreted afresh, using various techniques like 2D and 3D animation, stop motion, live action and puppetry, all the while swapping characters and narratives between the ads. The resulting fragments were sequenced in a free-associative way, with elements from a scene “trespassing” onto the next creating a flowing, surrealistic narrative that reflects the ambiguous, unpredictable nature of memory.