DirecTV asked its fans to help creating the very first Twitter generated commercial. By tweeting with hashtag #GetRidofCable, fans wrote the entire script themselves. The best one liners were bundled into a storybook and ended up in a fun to watch comic-like story.
DirecTV: Get rid of cable4
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Details
- Date: 30 April 2014
- Industry: Media & Publishing
- Media type: TV Commercial
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