The Effie Awards are marketing communications awards given yearly to honor the most effective ideas. They don’t judge campaigns on their creativity but only on their effectiveness. In this commercial they are interviewing the creators of some of the most creative campaigns in the world with a polygraph. This machine measures the subject’s physiological responses to any given question to determine whether they are lying. It’s a pretty bold move as idea, but will definitely work in the advertising sector.
Effie Awards: Results don’t lie14
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 25 July 2013
- Industry: Leisure & Events
- Media type: TV Commercial
- Agency: Whybin\TBWA, Auckland
- Country: New Zealand
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