Giant bicycles decided they wouldn’t only sponsor professional riders anymore. They say that real riders are the real heroes of cycling so they are opening 30 real sponsorships to anyone who will apply on their website. If you like to get your chance you can subscribe here.
Giant: Real riders sponsorships24
Canadian Paralympic Committee: Running
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 10 July 2011
- Industry: Sports
- Media type: TV Commercial
- Agency: Leo Burnett, Melbourne
- Country: Australia
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