Building on the success of last season’s award-winning #ShareTheSofa campaign, #ChampionTheMatch kicks off on February 17th. It sees the activity evolve from an enriched in-game twitter Q&A, to an immersive entertainment platform that taps into fans’ match day rituals. It supports fan behaviour of using social media platforms to talk about the game, but #ChampionTheMatch stretches through pre-game build up, the action itself and into the post-match debate – with highly engaging and shareable content created throughout. 

Watch the TVC entitled ‘The Match’, the 90 second spot shows how far one fan will go to watch the big match.