Ikea is running “Climber”, a television commercial in which a man climbs a wall to prepare dinner. He navigates cupboards, appliances and table settings in a quest for a renovated kitchen and dining room. Tagline at the end: “Nu har vi fler vitvaror än någonsin” (Now we have more appliances than ever).
Ikea: Climbing Wall17
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 5 October 2011
- Industry: Retail
- Media type: TV Commercial
- Agency: Forsman & Bodenfors, Gothenburg
- Country: Sweden
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