Following the campaigns signed: «Get back to the table» and «For IKEA, it’s all about hosting», IKEA and Buzzman now invite French people to express their feelings by cooking. Because the strongest way to prove your love for someone is to cook for them.

With its baseline « Cooking is Caring», the Film directed by Katia Lewkowicz shows a little boy playing on the lack of communication between his separated parents to get a meal prepared with love.

In line with previous campaigns, it aims to give an accurate account on French family life by highlighting moments and characters, which we can relate to.