At IKEA they believe it’s time to shake things up a bit: to make room for what really matters and take some time to enjoy what’s so great about living. In fact, it’s time we put living right at the top of our lists. So leave that email unanswered and take a couple of minutes to hear what young Teddy has to say. We believe it’s a pretty good ad, but could be done different. If the editing was done better, a single shot approach would have worked much better.