Johnson & Johnson wanted to show parents that their caring values affect their children. Even though parents didn't believe their children valued caring that much, they were proven wrong. With children's stories invented by the kids themselves. Watch their stories, then read them in a free e-book. For every copy downloaded, Johnson & Johnson will print and donate a real version of this book to a school library to continue the cycle of care.
Johnson & Johnson: Once upon a care13
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Details
- Date: 8 June 2014
- Industry: Healthcare
- Media type: TV Commercial
Credits(add credits)
- Agency: JWT, New York
- Country:
USA - Executive Creative Director: Eric Weisberg
- Creative Director: Dave Wasserman
- Art Director: Jordan Young
- Copywriter: Carl Mallia
- Planner: Cathy Clift
- Planner: Patrice Lamiral
- Planner: Hanna Park
- Head of Production: Lisa Setten
- Director of Brand Production: Bill Finnegan
- Director of Brand Production: Caroline Coleman
- Senior Producer: George Roca
- Producer: Andrea Rodriguez
- Music Producer: Dan Burt
- Business Manager: Mary Rose Rossi
- Director of Studio Operations: Russell Sharpe
- Art Buyer: Sheri Rosenberg
- Art Buyer: Hugo Fitzgerald
- Account: Amy Frisch
- Account: Maria Sweeney
- Account: Andres Tamayo
- Account: Remy Wainfeld
- Director: Robert Gilbert
- Production Company: Rooster
- Post-Production: Cut & Run
- Editing House: Cut & Run
- Editor: Georgia Dodson
- Media Agency: J3
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