Sport skills are life skills, help us make sure no kid goes without them. This is a pretty good slogan for a campaign like this. Instead of approaching this subject in a serious way DDB used some funny situations to convince parents. Every child should be able to do sports. I’m sure no father wants to see their son behaving like this.
Kidsport: Sport skills are life skills4
Canadian Paralympic Committee: Running
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 29 July 2009
- Industry: Sports
- Media type: TV Commercial
- Agency: DDB, Vancouver
- Country: Canada
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