"Justice to Vegetables" features 2 quirky films, a bit Amelie-ish in style. Louise Asparagus and Samuel Leek have suffered through all kinds of taunts since childhood because of their silly vegetable names but now, thanks to Les Recettes Ferme d'Anchin, a soup full of vegetables, they can now be proud! 

CLM BBDO also incorporated an online element, offering real folks with vegetables in their names the chance to win free soup (they 'enter' by commenting on the films), and gave a personalized gift box to several influencers with fruit and vegetable-related handles.