2012 marks the 50th anniversary of the Lego brick in Australia. To commemorate the milestone, Lego Australia has today launched the Festival of Play, a nine-month integrated campaign, encouraging kids and adult fans alike to celebrate through play.
Lego: Festival of Play17
Lego: Build anything
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 16 April 2012
- Industry: Toys
- Media type: TV Commercial
- Agency: One Green Bean & Host, Surry Hills
- Country: Australia
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