Nike has launched “Rise”, a advertisement featuring basketballer LeBron James as he looks back on his decision to move from the Cleveland Cavaliers to the Miami Heat. LeBron sits in a studio that mimics his July announcement, “The Decision”, asking the question, “What should I do? Should he admit that he has made mistakes?” Nike says this isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.