Old Spice has produced “I Will Live Forever”, a new television commercial in the “Believe in Your Smellf” campaign, part of P&G advertising related to the 2012 Olympics in London. A lightly built man is transformed into a champion as he listens to Old Spice self-improvement tapes on his Old Spice walkman, emerging as a swimming champion, the winner of many Olympic events, the solver of world problems and even the face on a line of premium table crackers.