With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities.
Paralympic Games: What's There5
Paralympic Games: Superhumans
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- Date: 24 February 2014
- Industry: Sports
- Media type: TV Commercial
- Agency: BBDO, Toronto
- Country: Canada
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