Porsche Cars North America and Cramer-Krasselt/Chicago have launched the integrated effort for Porsche’s first four-seat sports car the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets: its heritage and history. To welcome the Panamera to the family and reinforce the Porsche portfolio.

For those of you who are car freaks this is an amazing Porsche commercial. Don’t forget to check out the specially made website for the Porsche history, philosophy, engineering and family tree.