A smart insight from Smart cars. They are trying to go off road with a little Smart Fortwo, but it doesn’t go so well. The campaign ends with a no bullshit tagline: as good off road as an offroader in the city.
Smart: Offroad38
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Awards won (add award)
Cannes Lions - 2013 - Gold - Film
Cannes Lions - 2013 - Gold - Film Craft
LIA Awards - 2013 - Silver - TV/Cinema/Online Film
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Details
- Date: 28 July 2013
- Awards: 5
- Industry: Automotive
- Media type: TV Commercial
Credits(add credits)
- Agency: BBDO Proximity, Berlin
- Country:
Germany
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