In Spain, the atmosphere of the Christmas season and the Christmas National Lottery are deeply intertwined. The central piece, a 150-second story runs as the epicenter of the campaign and interconnects all the other stories (9 in total). In the first installment, Manuel sees his friends at the neighborhood bar celebrating winning the top lottery prize and goes to congratulate them. Presumably, he didn't get his money to Antonio in advance. When he congratulates Antonio, the bar owner, he's presented an envelope with a winning lottery ticket that Antonio held for his friend Manuel. It's a heartwarming spot celebrating the prize of sharing.
Lotería Nacional: There's no bigger prize than sharing14
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Details
- Date: 22 November 2014
- Industry: Leisure & Events
- Media type: TV Commercial
Credits(add credits)
- Agency: Leo Burnett, Madrid
- Country: Spain
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