Watch this ad which is clearly influenced by the movie Braveheart.
Strongbow is a brand of cider manufactured in England, and is the UK’s most popular cider, accounting for more than half of the cider sold in Britain.

It’s about undervalued tv installers, road workers and others who wants to ally with the UK’s working classes.
Their baseline is “Hard earned”. By that they mean that the drink should be for anyone who has a hard day at work.. The core idea = Workers as heroes..

I wonder if Mel Gibson will drink this cider from now on?
You got to admit, his speech was also very touching..