Two months ago I posted a video of a student named Bang-yao Liu who made this insanely cool senior project. Not so long after, Rindert posted an ad of Olympus. And a couple of days ago, Sander posted a commercial for Target Australia, a department store.

What are the touchpoints between the 3 movies? They’re all made in stop motion.
It’s an animation technique to make a physically manipulated object appear to move on its own.
Even though this technique exist for a long time, advertisers started using it from this year on.

This stop motion commercial is for Telefonica, a Spanish telecommunication company and looks a lot like the one from Target Australia.