The Sun is one of the best selling english newspapers in the world, daily there are more than 3.200.000 papers sold. The last couple of years are difficult times for newspapers, because digital media is becoming bigger and bigger. And sadly, I think there won’t be a lot of newspapers left in a couple of decades. Too bad, because the feeling of a newspaper in your hands is still the best. That’s what The Sun tries to communicate in this ad. They’ve done this in a really simple way, I like it a lot.