The second phase of Tigerair's Infrequent Flyers campaign launches today, led by a 90-second commercial named "Chickens" and created by McCann Melbourne.

Unlike other airlines' frequent flyer programs, the Tigerair Infrequent Flyer Club was created by McCann Melbourne to deliver almost nothing other than recognition for Australians who don't fly as often as they would like, but still like the idea of being part of a frequent flyer scheme.