Uniqlo: This way to Utopia7

Uniqlo wanted to increase awareness of their new Dry Mesh T-Shirts, part of the new Uniqlo Innovation Project (UIP). Firstborn, the agency, had to do something big for the Japanese clothing brand to stand out from the chaos of online fashion and social me

You will definitely stare at this commercial from the beginning until the end. The shots, the music and the narrator fit together beautifully. Especially the music gives this Lord of The Rings feel to it.