WeChat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. Publicis Guangzhou combined people’s scattered time to address a big problem. They invited users to donate their voice by reading sentences through the voice function in WeChat. Together, all these audio snippets made it into several audio books for blind people.
WeChat: The voice donor12
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- Agency: Publicis, Guangzhou
- Country: China
- Creative Director: Sheena Jeng
- Chief Creative Officer: Akae Wang
- Art Director: Yolanda Zheng
- Copywriter: Aiya Chu
- Illustrator: Bendit Li
- Photographer: Dannvon Chng
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