Liquid Mountaineering is a new sport in Europe where the purpose is to run, on water, as long as possible. These guys posted their video on Youtube showing their impressive skills. After two weeks, the video was viewed over 2 million times.
Eventually it seemed to be a viral for Hi-Tec, who promotes their water-resistant running shoes.
But what a good viral! This news reporter must feel stupid..
Hi-Tech: Walk on Water20
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 15 May 2010
- Industry: Fashion & Clothing
- Media type: Fake or Real, Online content
Credits(add credits)
- Agency: CCCP, Amsterdam
- Country: The Netherlands
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!