This latest campaign of Nissan is pretty impressive. The goal was to show the strengths of the brand when going offroad. To do so, TBWA created an online campaign where the internaut could create its own trail. By simple drawing some hills, you could upload the trail on internet by holding it in front of the webcam..
Nissan: Online offroad trail11
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Details
- Date: 2 May 2011
- Industry: Automotive
- Media type: Website
Credits(add credits)
- Agency: TBWA\Raad, Dubai
- Country:
United Arab Emirates
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