Every year over 1000 race horses die in the United States, as a result of the extreme pressure they are exposed to. They are part of a million dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of a way to make people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first..
PETA: Death Bet18
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Details
- Date: 17 July 2012
- Industry: Non-profit
- Media type: Website
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