ALCC is an African organisation helping woman understand that breast cancer is life threatening. To make this aware, DDB Mozambique created the very first topless poster, where a woman was put in a sort of structure, with her breasts out. On the structure the message ‘Touch to see if it’s real‘ was put. Women were shy at first but then started touching the womans’ breast. They then received a folder with ‘Breast cancer is also real‘