Brazilians read less than 2 books a year, to improve this number in a cheap and simple way this great ambient was performed for the Brazilian Book Association. Stickers were placed in front of random house numbers with the word ‘page’ on them. It looked like the sticker and the house number together were referring to a book. On the back there was a message saying: “Every place has a story. And some stories have a book”.
Brazilian Book Association: Pages9
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- Date: 28 December 2010
- Industry: Government & Public Sector
- Media type: Ambient, Outdoor
- Agency: Age Isobar, São Paulo
- Country: Brazil
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