Pleasant surprise for these passengers on this parking lot in São Paulo. Hot Wheels, the popular brand of die cast toy car set up a giant Hot Wheels box where people could park their car and take a picture of it.

What a great idea for British Airways to promote their flights. According to them, some people don’t know British Airways has other destinations than the UK as well. So they promoted these other destinations, right at the level where people decide w

Olla Condoms has made this interactive digital campaign on Facebook. After a night out, they sent out a friend request coming from a baby. The baby was named after the invitee + Jr. at the end. When opening the friend request it said ‘ Avoid surpris

Brazilians read less than 2 books a year, to improve this number in a cheap and simple way this great ambient was performed for the Brazilian Book Association. Stickers were placed in front of random house numbers with the word ‘page’ on them. It looked l

The casefilm is just horrible to look at, but the idea of this campaign is simply genius. Now a days movies are being downloaded for free and most of them are downloaded illegally. Video rental store are the victims since they see their sales drop. Cine 2

A car carrier trick with wheelchairs instead of cars rode through trendy streets of Sao Paulo, showing that irresponsibility can transform young people’s dream into a nightmare. The translation of the tagline is: This can be your next vehicle if you drink