What a great idea for British Airways to promote their flights. According to them, some people don’t know British Airways has other destinations than the UK as well. So they promoted these other destinations, right at the level where people decide where to go to. Through travel guides in a bookstore. Check out what happens in this video.
British Airways: Barcode reader21
British Airways: Discover yourope
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- Date: 22 January 2013
- Industry: Transport
- Media type: Ambient, Online content
- Agency: Age Isobar, São Paulo
- Country: Brazil
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