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Pleasant surprise for these passengers on this parking lot in São Paulo. Hot Wheels, the popular brand of die cast toy car set up a giant Hot Wheels box where people could park their car and take a picture of it.

The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the X Games in Los Angeles last weekend.

To promote the vintage collection of Hotwheels, advertising agency Ogilvy mades these three print advertisements of elderly people looking for their vintage toys.

The past few weeks Hot Wheels is on fire in the world of advertising. This spot proves again the coolness of the brand, connecting the imagination of a child with ‘reality’. The concept of a car doing donuts on a gigantic stool is pretty impre

One of the Team Hot Wheels drivers’ breaks the world record for distance jump in a four-wheeled vehicle at the Indianapolis 500 on May 29th 2011. Watch as Tanner Foust, drops 10 stories down 90 feet of orange track and soars 332 feet through the air

Hot Wheels is on fire, last week we posted the Giant Kids advertisement made in Mexico and now this ambient advertisement was made for Hot Wheels in Colombia. They created this giant looping at an overpass.

They did this once before , but you have to admit, it doesn’t bore at all. This time they’ve put two giant children next to a road as if they were playing with toy cars. Check out the video after the jump!

Muse Amsterdam created yet another amazing 3D Mapping event. This time they made it for Hot Weels. A secret race with the Skull Racers destroying Customs House at Circular Quay in Sydney.

Hot Wheels is a manufacturer of tiny toy cars. In Mexico they made real cars look really tiny by placing an enormous face of a child on bridge for pedestrians. The child is looking at the cars like they are toys.