In 89 countries walking on a mine is still a routine. Ketchup sachets were used to demonstrate the horrific nature of the invisible weapons. As you tear open the sachet you also rip through the child’s leg and the ketchup inside will pour out like blood.
CALM: Landmines are still a problem11
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Details
- Date: 8 December 2009
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: Publicis Mojo, Auckland
- Country:
New Zealand
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