Casa do Zezinho, an NGO in Brazil did this outdoor campaign “Half for Happiness” in partnership with two supermarket chains. Customers in the supermarket were given the opportunity to buy half-size fresh food products at full price, with 50% going to Casa do Zezinho. Foods were cut in half, processed and packaged with the help of children.
Casa Do Zezinho: Half For Happiness37
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 11 August 2011
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: AlmapBBDO, Sao Paulo
- Country: Brazil
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!