This entry is about Colombia’s 60 years of struggle against the world’s oldest guerrilla group, FARC. Lowe, Bogota found a way to communicate a demobilisation message with these Guerilla fighters. All around Colombia, they decorated large trees with Christmas lights. Whenever they passed these trees, the lights went on and the following message appeared. “If Christmas can come to the jungle, you can come home during Christmas time”
Colombian Ministry: Operation Christmas13
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Details
- Date: 18 June 2012
- Industry: Government & Public Sector
- Media type: Ambient
Credits(add credits)
- Agency: Lowe/SSP3, Bogotá
- Country: Colombia
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