This is a heartfelt advert which was created by Lowe SSP3 for The Colombian Ministry of Defence. Mothers gave the Ministry pictures of them and their sons, and asked for their return.

This entry is about Colombia’s 60 years of struggle against the world’s oldest guerrilla group, FARC. Lowe, Bogota found a way to communicate a demobilisation message with these Guerilla fighters. All around Colombia, they decorated large trees with Chris

Each poster is a brilliant mash-up of two stories: Snow White/Sherlock, Harry Potter/Troy, Little Red Riding Hood/Moby Dick, playing off of the exchange’s “Come with a story and leave with another” tagline.

I always liked the arrogance in the new AXE ad’s. Everybody knows it doesn’t work, but yet everybody is surprised when they release a new ad. This one’s again quite original.