Guerilla marketing still works and this campaign is the living proof of it. A small copy shop in Germany tries to fight off the rising competition with a limited budget. In the neighbourhood of the copy centre they literally copied several elements. They were only using their own product to promote it in a unique way.
Copy & more: Clones25
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- Date: 24 November 2011
- Industry: Home & Office
- Media type: Ambient, Outdoor
- Agency: Scholz & Friends, Berlin
- Country: Germany
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