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Brazil’s number 1 sponge brand Scotch-Brite, teamed up with restaurants in the city of São Paulo. When people asked for the bill they received an invitation to do the dishes instead of paying for their food. Obviously they had to wash the dishes wit

To highlight the extreme quality of sponges, Scotch-Brite, a brand of 3M, used a window cleaning platform and turned it into a huge sponge. The effect could be seen by passers-by near a building of the legendary Santiago Bernabeu stadium in Madrid.

Scotch Brite is a brand of 3M, the Minnesota Mining and Manufacturing Company. This print campaign is a kind of spoof on 3 movies where the main characters have ’sharp’ hands. “You never know who is going the dishes..”