Scotch-Brite: Wash your bill24

To highlight the extreme quality of sponges, Scotch-Brite, a brand of 3M, used a window cleaning platform and turned it into a huge sponge. The effect could be seen by passers-by near a building of the legendary Santiago Bernabeu stadium in Madrid.

Scotch Brite is a brand of 3M, the Minnesota Mining and Manufacturing Company. This print campaign is a kind of spoof on 3 movies where the main characters have ’sharp’ hands. “You never know who is going the dishes..”