Advertising agency Numéro10 created this impressive buzz campaign made for Crans-Montana ski resort in Switzerland. In order to make the resort more appealing in this difficult economic situation they launched a fake gold fever which got a lot of attention all over the world.
Crans-Montana: Gold fever11
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Details
- Date: 31 October 2011
- Industry: Tourism
- Media type: Ambient, Online content
Credits(add credits)
- Agency: numéro10, Bern
- Country:
Switzerland
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