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Advertising agency Numéro10 created this impressive buzz campaign made for Crans-Montana ski resort in Switzerland. In order to make the resort more appealing in this difficult economic situation they launched a fake gold fever which got a lot of attenti

The campaign was to make people believe that a large nugget of gold was found by a German tourist in one of the river surrounding the Crans Montana Ski Resort. Many Swiss and international newspapers wrote about the discovery and there was a lot of buzz o