Dacia realized that focusing on low price cars in communication was not differentiating enough from competition. Especially,since in 2012, despite the economical crisis in Italy, Dacia’s market share stagnated. That’s why the car brand has decided to become a value for money brand instead.
Dacia: Sponsor Day5
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- Date: 23 April 2014
- Industry: Automotive
- Media type: Ambient
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