Floodaid.com.au was created during the flood crisis in Brisbane Australia. The initiative was launched during! the crisis. In less than 72 hours after the beginning of the floods the website was online. It’s a social media instrument to connect people that need help with people that can help. To promote the website they’ve created these cool stencils that were placed in flooded areas, it looks like the text was partially erased by the floods.
FloodAid: URL stencil13
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Details
- Date: 17 January 2011
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: Clemenger BBDO
- Country: Australia
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