In New York, Saatchi & Saatchi created for Folgers Coffee a one of its kind campaign that featured pictures of a cup of coffee that were placed on steaming manhole covers all over the city.

It gives you the illusion of a steaming cup of coffee. Unfortunately, the aroma wafting through steam holes comes from the sewer below.

The slogan that goes along with ad is: “Hey, City That Never Sleeps. Wake up. Folgers.”