Gillette: World’s Biggest Shave22

The idea was to cut holes in towels in areas where one would usually find body hair. The towels were placed on grass fields, in outdoor swimming pools, at bathing lakes and in parks. Gilette wanted that men and women should consider their brand when it c

Tegucigalpa’s parks were overgrown, making the city to look abandoned. For the launch of the new Gillette Fusion ProGlide the brand decided to go out and show the power of the new razor. How? Shaving the city with their special lawn mowers.