Street Advertising Services created the UK’s largest ever grass advert on a rugby pitch in Wimbledon for a PR stunt for Gillette. Recreating Roger Federers face with the use of robotic technology and industrial paint spraying techniques. SAS then covered Rogers face with 1000 litres of shaving foam before shaving it off with a lawn mower.
Gillette: World’s Biggest Shave22
Gillette: Fur Fur Away Towels
Gillette: City trim
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- Date: 5 September 2011
- Industry: Beauty & Personal Care
- Media type: Ambient, Outdoor
- Agency: Street Advertising Services, Birmingham
- Country: United Kingdom
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