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To show off the movement of the new Gillette ProGlide, Gillette asked Son Lux to compose an original piece of music and play it on a piano rigged with the razors.

Whether you are just learning how to shave, getting the right beard styles or doing some manscaping, for over one hundred years men have evolved in grooming needs.

Tegucigalpa’s parks were overgrown, making the city to look abandoned. For the launch of the new Gillette Fusion ProGlide the brand decided to go out and show the power of the new razor. How? Shaving the city with their special lawn mowers.

Gillette combined a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony.

Street Advertising Services created the UK’s largest ever grass advert on a rugby pitch in Wimbledon for a PR stunt for Gillette. Recreating Roger Federers face with the use of robotic technology and industrial paint spraying techniques. SAS then co

The idea was to cut holes in towels in areas where one would usually find body hair. The towels were placed on grass fields, in outdoor swimming pools, at bathing lakes and in parks. Gilette wanted that men and women should consider their brand when it c

No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham.

Remember the Ritual project by Stella-Artois? Gillette created a similar billboard in SoHo New-York. The billboard features Derek Jeter, the captain of the New York Yankees baseball team. What’s so special about this billboard you say? It’s

Here’s a new Gillette video that has been making the rounds. It shows Roger Federer, professional tennis player and face of Gilette, performing a trick, which most tennis players would probably fale at.. He knocks a bottle of a guy’s head from